[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-bxgAb3BIOiDkm-kZ9gS-Gx4irydmmbLXLD5GN-p4nbM":3,"sanity-CbJnGfw-gNt2zT-BV8VKm7_8znixOH1Dn7RaC6ApxDE":273,"sanity-VjEHmVXa-NUHcqk99C8kRIBMjQTYU1eWf8fLiHKBhhE":291},{"data":4,"sourceMap":-1},{"_createdAt":5,"_id":6,"_rev":7,"_type":8,"_updatedAt":5,"author":9,"category":45,"content":55,"correlati":157,"date":259,"excerpt":260,"imported":36,"mainImage":261,"seo":266,"showInHome":269,"slug":270,"tags":272,"title":268},"2022-01-18T07:49:34Z","blog-brand-book-ict-primi-passi-rebranding","a9SHbPVmUb5btZc4L6t0Nh","post",{"_createdAt":10,"_id":11,"_rev":12,"_system":13,"_type":16,"_updatedAt":17,"bio":18,"name":30,"picture":31,"showTop":36,"slug":37,"socials":40},"2024-06-12T08:42:39Z","acebc245-3745-4a3f-a2dc-02640a7a9792","7ONx74QMiI10eazwueRBRP",{"base":14},{"id":11,"rev":15},"21OzDndKKn8cbR4orm5IrM","author","2026-05-22T12:10:51Z",[19],{"_key":20,"_type":21,"children":22,"markDefs":28,"style":29},"61ba39142c5c","block",[23],{"_key":24,"_type":25,"marks":26,"text":27},"1c3051de12650","span",[],"COO e CMO @ICT Sviluppo",[],"normal","Giovanni Fracasso",{"_type":32,"asset":33},"image",{"_ref":34,"_type":35},"image-8d013907a8588f1b8daa361dbbb31091e261ddc4-2721x2721-png","reference",true,{"_type":38,"current":39},"slug","giovanni-fracasso",{"_type":41,"facebook":42,"linkedin":43,"x_twitter":44},"socialsBlock","https:\u002F\u002Fwww.facebook.com\u002Fgiovannifracasso","https:\u002F\u002Fit.linkedin.com\u002Fin\u002Ffracassogiovanni","https:\u002F\u002Fwww.twitter.com\u002Fiostesso",{"_createdAt":46,"_id":47,"_rev":48,"_type":49,"_updatedAt":50,"description":51,"name":52,"slug":53},"2024-06-12T07:15:21Z","afa06101-fcb3-4ccc-9911-5a71710f8303","4X58fwo1sZHybhpKW5GsKb","category","2024-08-22T06:23:18Z","Post di Digital marketing.","Digital",{"_type":38,"current":54},"digital",[56,94,102,110,118,126,134,141,149,159,168,177,184,193,202,211,220,229,238,245,252],{"_key":57,"_type":21,"children":58,"markDefs":86,"style":29},"374c74de6421",[59,63,68,72,77,81],{"_key":60,"_type":25,"marks":61,"text":62},"374c74de64210",[],"Non è mia abitudine utilizzare gli articoli del nostro blog per parlare di cose aziendali \"nostre\": di solito diamo spazio ad opinioni, tutorial, visioni... che hanno a che fare con il mondo digital dell'e-commerce, sopratutto correlato a ",{"_key":64,"_type":25,"marks":65,"text":67},"374c74de64211",[66],"3511ccc7e61d","BigCommerce",{"_key":69,"_type":25,"marks":70,"text":71},"374c74de64212",[]," e ",{"_key":73,"_type":25,"marks":74,"text":76},"374c74de64213",[75],"32903b09d999","Shopify",{"_key":78,"_type":25,"marks":79,"text":80},"374c74de64214",[],", e parliamo di \"dato\" legato ai progetti commerciali digitali di aziende B2B e B2C, soprattutto mettendo in risalto ",{"_key":82,"_type":25,"marks":83,"text":85},"374c74de64215",[84],"4cf0c3932f5c","HubSpot CRM.",[87,90,92],{"_key":66,"_type":88,"href":89},"link","\u002Fsviluppo-e-commerce-bigcommerce",{"_key":75,"_type":88,"href":91},"\u002Fsviluppo-e-commerce",{"_key":84,"_type":88,"href":93},"\u002Fimplementazione-progetti-crm-hubspot",{"_key":95,"_type":21,"children":96,"markDefs":101,"style":29},"d71e42b217b5",[97],{"_key":98,"_type":25,"marks":99,"text":100},"d71e42b217b50",[],"",[],{"_key":103,"_type":21,"children":104,"markDefs":109,"style":29},"ab2b71cd1bca",[105],{"_key":106,"_type":25,"marks":107,"text":108},"ab2b71cd1bca0",[],"Oggi però vogliamo cominciare a dialogare con chi ci segue per farci accompagnare da voi in questa transizione \"grafica\" che abbiamo intrapreso: un vero e proprio rebranding che coinvolgerà tutta la presentazione aziendale.",[],{"_key":111,"_type":21,"children":112,"markDefs":117,"style":29},"96daac36e767",[113],{"_key":114,"_type":25,"marks":115,"text":116},"96daac36e7670",[],"Il logo di ICT Sviluppo è più o meno rimasto inalterato in questi 14 anni, subendo solo un piccolo ritocco con l'aggiunta dello slogan \"digitalthink\" qualche tempo fa.",[],{"_key":119,"_type":21,"children":120,"markDefs":125,"style":29},"1f151333cde3",[121],{"_key":122,"_type":25,"marks":123,"text":124},"1f151333cde30",[],"Ma ora le cose si fanno più serie con questa linea che abbiamo preso e toccherà tutti i nostri materiali, per arrivare anche al sito.",[],{"_key":127,"_type":21,"children":128,"markDefs":133,"style":29},"14b6f5041d91",[129],{"_key":130,"_type":25,"marks":131,"text":132},"14b6f5041d910",[],"Non ci sono grandi discorsi da fare. Lascio spazio alle immagini delle linee guida con questo breve brand book.",[],{"_key":135,"_type":21,"children":136,"markDefs":140,"style":29},"29312326a4d0",[137],{"_key":138,"_type":25,"marks":139,"text":100},"29312326a4d00",[],[],{"_key":142,"_type":21,"children":143,"markDefs":148,"style":29},"fb51884602a4",[144],{"_key":145,"_type":146,"url":147},"fb51884602a40","externalimage","https:\u002F\u002Fwww.ictsviluppo.it\u002Fhubfs\u002Fbrand%20book%20ict_Pagina_01.jpg",[],{"_key":150,"_type":21,"children":151,"markDefs":158,"style":29},"80a8f83cd4fd",[152],{"_key":153,"_type":32,"alt":154,"asset":155,"url":157},"80a8f83cd4fd0","brand book ict_Pagina_02.jpg",{"_ref":156,"_type":35},"image-1e4300bc6069c3dc87ccd62599641217fd8fb46b-2339x1654-jpg",null,[],{"_key":160,"_type":21,"children":161,"markDefs":167,"style":29},"50a942fe7666",[162],{"_key":163,"_type":32,"alt":164,"asset":165,"url":157},"50a942fe76660","brand book ict_Pagina_03.jpg",{"_ref":166,"_type":35},"image-bcfbaf0b04eafc255ba12307788800e47f678857-2339x1654-jpg",[],{"_key":169,"_type":21,"children":170,"markDefs":176,"style":29},"94dea71c5512",[171],{"_key":172,"_type":32,"alt":173,"asset":174,"url":157},"94dea71c55120","brand book ict_Pagina_04.jpg",{"_ref":175,"_type":35},"image-831b461962807d70e27808287e78bc9843ab2595-2339x1654-jpg",[],{"_key":178,"_type":21,"children":179,"markDefs":183,"style":29},"19ea633a2a95",[180],{"_key":181,"_type":146,"url":182},"19ea633a2a950","https:\u002F\u002Fwww.ictsviluppo.it\u002Fhubfs\u002Fbrand%20book%20ict_Pagina_05.jpg",[],{"_key":185,"_type":21,"children":186,"markDefs":192,"style":29},"84c817f5d239",[187],{"_key":188,"_type":32,"alt":189,"asset":190,"url":157},"84c817f5d2390","brand book ict_Pagina_06.jpg",{"_ref":191,"_type":35},"image-2e971c29f922b38383c772ec4e727121bf05f404-2339x1654-jpg",[],{"_key":194,"_type":21,"children":195,"markDefs":201,"style":29},"798edf764744",[196],{"_key":197,"_type":32,"alt":198,"asset":199,"url":157},"798edf7647440","brand book ict_Pagina_07.jpg",{"_ref":200,"_type":35},"image-6000672a690b77936cfb9eb4b1ac2f2fc5434dca-2339x1654-jpg",[],{"_key":203,"_type":21,"children":204,"markDefs":210,"style":29},"285979ce4192",[205],{"_key":206,"_type":32,"alt":207,"asset":208,"url":157},"285979ce41920","brand book ict_Pagina_08.jpg",{"_ref":209,"_type":35},"image-c6d471ec87fdd9eeff56fae50329ebb34ccc5f24-2339x1654-jpg",[],{"_key":212,"_type":21,"children":213,"markDefs":219,"style":29},"b8835802251f",[214],{"_key":215,"_type":32,"alt":216,"asset":217,"url":157},"b8835802251f0","brand book ict_Pagina_09.jpg",{"_ref":218,"_type":35},"image-49a609df05a126f2ae59fe8b75dec553ca1570fc-2339x1654-jpg",[],{"_key":221,"_type":21,"children":222,"markDefs":228,"style":29},"3fc00b82199a",[223],{"_key":224,"_type":32,"alt":225,"asset":226,"url":157},"3fc00b82199a0","brand book ict_Pagina_10.jpg",{"_ref":227,"_type":35},"image-c51af899b88eaa5e3e207c127407037a843eaa1a-2339x1654-jpg",[],{"_key":230,"_type":21,"children":231,"markDefs":237,"style":29},"7a8533b07324",[232],{"_key":233,"_type":32,"alt":234,"asset":235,"url":157},"7a8533b073240","brand book ict_Pagina_11.jpg",{"_ref":236,"_type":35},"image-882ebe05e395eeba3062483dcefe847ba067c050-2339x1654-jpg",[],{"_key":239,"_type":21,"children":240,"markDefs":244,"style":29},"678ace30888f",[241],{"_key":242,"_type":146,"url":243},"678ace30888f0","https:\u002F\u002Fwww.ictsviluppo.it\u002Fhubfs\u002Fbrand%20book%20ict_Pagina_12.jpg",[],{"_key":246,"_type":21,"children":247,"markDefs":251,"style":29},"f12600790a91",[248],{"_key":249,"_type":146,"url":250},"f12600790a910","https:\u002F\u002Fwww.ictsviluppo.it\u002Fhubfs\u002Fbrand%20book%20ict_Pagina_13.jpg",[],{"_key":253,"_type":21,"children":254,"markDefs":258,"style":29},"af99b99fc11d",[255],{"_key":256,"_type":25,"marks":257,"text":100},"af99b99fc11d0",[],[],"2022-01-18T08:49:34.000+01:00","Inizia con questo breve brand book il percorso di rebranding di tuti i nostri materiale per presentare in maniera più armonica la nostra offerta.",{"_type":32,"alt":262,"asset":263,"originalFilename":265},"brand book ict_Pagina_01.jpg",{"_ref":264,"_type":35},"image-6caa21293a84038e3fe946f30472be3e3f642377-2339x1654-jpg","brand%20book%20ict_Pagina_01.jpg",{"_type":267,"metadescription":260,"metatitle":268},"seoBlock","Brand Book ICT Sviluppo: primi passi del re-branding",false,{"_type":38,"current":271},"brand-book-ict-primi-passi-rebranding",[],{"data":274,"sourceMap":-1},{"_createdAt":275,"_id":276,"_rev":277,"_system":278,"_type":276,"_updatedAt":281,"headerFrasetta":282,"showFrasetta":36},"2024-09-24T09:16:53Z","header","zK13U8iKmL3f3IauQf6syS",{"base":279},{"id":276,"rev":280},"weFjAg3F0H46n8pjNHFp0o","2026-05-18T10:57:18Z",[283],{"_key":284,"_type":21,"children":285,"markDefs":290,"style":29},"8eadd18b3ed0",[286],{"_key":287,"_type":25,"marks":288,"text":100},"e6dcee98cdea",[289],"strong",[],{"data":292,"sourceMap":-1},{"menuItems":293},[294,299,304],{"_id":295,"_type":296,"name":157,"slug":297},"26f5f963-f363-481e-b28b-a6a8eb3333a2","page",{"_type":38,"current":298},"page-01",{"_id":300,"_type":49,"name":301,"slug":302},"f11cf4d3-b8c6-4bb9-9fb2-88b5a8cd910e","Ecommerce",{"_type":38,"current":303},"ecommerce",{"_id":47,"_type":49,"name":52,"slug":305},{"_type":38,"current":54}]